Week+3


 * 1. In three paragraphs, describe the role of Jan Chipchase in defining the role of cellphones in the developing world for Nokia, and the benefits of analyzing and defining their use in different cultures as part of their market expansion.**

When defining the roles of cell phones in the developing world we come to see that the growing trend of cell phone have emerged over the last 20 years. Cell phones in the developed nations have become a part of an individual’s necessity as a means of communication. It is has allowed individuals to keep in contact not only where they primary reside, but keep the global village connected whether at work, school, when driving or even when in another country as in Jan Chipchase’s case. We have slowly adapted to the way of believing that one way or another everyone in the developed world should have one as they are always on the go, and as it’s the only means of measure of getting hold of one.

The benefit of analyzing is that it allows Jan Chipchase to see the needs and frustrations of the users and potential users of the phones in the real market, rather than a team of individuals sitting and brainstorming them. Once they capture a common problem between multiple users it gives them a chance to look in to the problem more deeply and resort toward a possible solution that they can incorporate into the creation of a new device. As well this allows Jan Chipchase to view how different ways that technologies and cell phones are used in different societies and countries, and adhere accordingly rather than making a universal product which may not adhere to certain sections or parts of the world where they may find it incompatible.

The usages are based on different cultures as a part of the market expansion, not everyone throughout the world or in particular countries need the same benefits as everyone else. What we see here is that there is a global expansion of cellular devices throughout the period of time as it has expanded. Majority of the cell phone users have gone from using the traditional device of the ordinary cell phone and have moved onward from there. In certain areas where they do not even have communication tools, all they need is the phone as a communication tool, rather than a device which help us organize and have access to the world from our palms. This helps to create a tool that will keep everyone in society and the world like together as Jan Chipchase has mentioned.


 * 2. How does the idea of microfinance support two of the key themes of sustainability as outlined in the diagram posted on your class wiki '5 Key Themes for Sustainability'? Write one paragraph for each of your chosen themes.**

Microfinance supports the theme of Ensuring a Strong, Healthy and Just Society, based on the fact that all individuals in society have access and equality to the same benefits as the rest of the society. This allows the citizens of the current and future societies to promote well being allowing all citizens in a society to feel as one and not be segregated. In doing so, it allows low income citizens to believe that they are not an outcast in society and that they do have an access to available goods which are utilized by the majority in society.

Microfinance as well supports the theme of Promoting Good Governance as it helps to insure that higher levels of authority figures have contributions into society allowing the lower class citizen’s to have something to look towards. This not only helps to help regulate the economy and how goods are bought and spread throughout the nation, but helps to control it as well. This allows the levels of energy to be spread without the negation of higher third parties promoting products and service to the individuals with money.